How to make a successful Facebook fan page?
While a personal profile can only get so much attention, a Facebook fan page allows you to expand your reach and your profile’s capabilities. While a business profile is ok, a fan page for your company, business, service or product is the best approach on Facebook since a fan page has significantly more options and is more flexible than a simple profile.
Let us assume that you have a freelance service (and a product) which you want to advertise on Facebook.
Here are some tips when picking a name:
- If you’re a local business or service, include your area/town name.
- Use your name, or nickname, in the title to differentiate yourself. This will also help you build a name for yourself and get your name out.
- Include what your business or service does. From the graphic design example, the fan page is clearly about graphic design and nothing else.
- Length of the name doesn’t matter. Long or short are both good. Though longer might actually be better since you can put more keywords into it.
- Put your primary business keywords (for SEO) into the name or the keywords you want to rank for.
For maximum impact of the cover picture here are some essential tips:
- Create a profile photo which is ‘catchy’. Catchy is very relative to your niche.
- Use a stock image, or clipart, related to your service.
- Be sure your image is 200px wide exactly. No LESS and no more. If it’s less there is a good chance Facebook will automatically resize your graphic and it will look bad and distorted.
- Add your Name and business name/service into the graphic so it’s easy to see.
- Try to include contact information.
- If you are using the fanpage to drive traffic to your website, include the web address in the graphic.
- Create a ‘bottom’ of the logo which stands out and is different. This added effect can help draw in attention and fans! Because in Facebook people do “judge a book by it’s cover”.
You use the header to get your reader’s attention. This could be a header image, like a banner, or just some text that speaks out to the reader. Your message is crucial as this gives them a reason why they should sign up and what they’ll get once they do.
On the left side bar you have a ‘note’ box, which you can use to include links and contact info. There is also an ‘Information’ box on Fanpages, so use that specifically for contact details like work phone number, main website and contact e-mail.
Be sure to also fill in all the relevant information in the default ‘Info’ tab. Many people will go there first to find where to contact you.
One of the reasons people use Facebook is for interactions. Thus use your fanpage NOT just to post your work, but to talk to your fans. Encourage interaction in many ways, such as:
- Hold small contests.
- Ask for comments
- Contact people directly and ask for input and responses. It’s also probably a good idea to give them some special deal, discount or bonus for doing so.
- Things that get people thinking.
Though it may not seem like it, but people respect quality information. Thus after a little while you’ll see people joining your fanpage because they find it useful and great.
Here are some tips to get people to say YES on your fanpage:
- Post testimonials.
- Post past work, that is have a portfolio.
- Have a sales letter and/or an opt-in page so you can get them on your newsletter and mail them about “special deals”.
- Post content regularly to your fanpage. This means AT LEAST once or twice a week of articles and posts. And even more frequently just ‘talk’.
- Be informative.
If you do run out of content ideas or are really swamped by other things, you can set a slow drip feed through RSS feeds that will post content regularly for you to your fanpage wall.
This should be a great starting point for your new fanpage. Those tips and a bit of creativity can make a successful fanpage in no time!